We Don't Sell Software.

We End Churn.

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells one thing while product builds another

This is insane. And we`re done watching it happen.

Our Mission:

Build product that help companies never churn their customers. DON`T CHURN.

The Lie Every Company Tells

"We're customer obsessed"

…Bullshit.

Your sales team promises Feature X to close deals. 

Your product team is building Feature Y because engineering likes it. 

Your support team knows customers actually need Feature Z.

Nobody talks to each other. 

Everyone wonders why churn is rising.

Churn isn't inevitable. It's a choice.

This isn't a tools problem. It's an organizational design problem.

What Customer-Led

Actually Means

Sales promise in morning demo

Shows up in afternoon standup

Support ticket about broken feature

PM knows before customer hangs up

Customer requests specific thing

That exact customer gets notified when shipped

Marketing wondering what drives adoption

Instant answer from actual usage

CEO asks "what do customers want?"

Real answer, not opinions

One source of truth. One customer journey. One unified organization.

What Customer-Led

Actually Means

Sales promise in morning demo

Shows up in afternoon standup

Support ticket about broken feature

PM knows before customer hangs up

Customer requests specific thing

That exact customer gets notified when shipped

Marketing wondering what drives adoption

Instant answer from actual usage

CEO asks "what do customers want?"

Real answer, not opinions

One source of truth. One customer journey. One unified organization.

What Customer-Led

Actually Means

Sales promise in morning demo

Shows up in afternoon standup

Support ticket about broken feature

PM knows before customer hangs up

Customer requests specific thing

That exact customer gets notified when shipped

CEO asks "what do customers want?"

Real answer, not opinions

Marketing wondering what drives adoption

Instant answer from actual usage

One source of truth. One customer journey. One unified organization.

The $47 Billion Problem

Here's what nobody admits:

Sales has no idea what's actually on the roadmap

Product has no idea what sales is promising

Support sees patterns that never reach either team

Marketing guesses which features matter

Everyone points fingers when customers leave

The average enterprise uses 1,200+ apps. 

They spend 4 hours/week just switching between them. 

And still miss 96% of what customers are saying.

We're not adding app #1,201. 

We're ending the madness.

Conducción por el Cliente

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells

one thing while product builds another

This is insane. And we`re done watching it happen.

Our Mission:

Build product that help companies never churn their customers.

DON`T CHURN

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells one thing while product builds another

This is insane. And we`re done watching it happen.

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells

one thing while product builds another

This is insane. And we`re done watching it happen.

Our Mission:

Build product that help companies never churn their customers.

DON`T CHURN

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells

one thing while product builds another

This is insane. And we are done watching it happen.

Our mission:

Build product that help companies never churn their customers.

Conducción por el Cliente

"We`re customer obsessed"

…Bullshit.

Your sales team promises Feature X to close deals. 

Your product team is building Feature Y because engineering likes it. 

Your support team knows customers actually need Feature Z.

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells

one thing while product builds another

This is insane. And we are done watching it happen.

Our mission:

Build product that help companies never churn their customers.

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells one thing while product builds another

This is insane. And we`re done watching it happen.

Our mission:

96%

of customer feedback never

reaches product teams

80%

of features built are never used

$47B

destroyed annually because sales sells one thing while product builds another

This is insane. And we`re done watching it happen.

Our mission:

Build product that help companies never churn their customers.

DON`T CHURN

The Lie Every Company Tells



Recuerda ese primer momento en que desempaquetaste algo nuevo—algo hecho solo para ti. Sentiste la emoción incluso antes de saber lo que podría hacer. Sentiste que alguien, en alguna parte, se preocupó lo suficiente como para obtener cada detalle correcto.


Pudo haber sido tu primer Walkman, tu primera consola, tu primer teléfono—tu primera pieza de tecnología que te hizo darte cuenta: esto no es solo un producto. Es la suma de innumerables elecciones de personas que se negaron a conformarse. Personas que miraron lo que existía y dijeron,


“Podemos hacerlo mejor.”


Se quedaron trabajando tarde para refinar una línea de código que nadie notaría, pero que todos sentirían. Se atormentaron por una curva, un color, un sonido—cualquier cosa para provocar esa emoción silenciosa dentro de ti cuando lo encendías. Escondieron pequeñas sorpresas, sabiendo que podrías encontrarlas, sabiendo que ese momento te haría sonreír, como a ellos.


Y cuando sostuviste ese producto, no solo estabas sosteniendo un objeto; estabas sosteniendo la dedicación de alguien. Su esperanza de que vieras el mundo un poco diferente, conectaras más profundamente o te atrevieras a probar algo nuevo. Esto no se trataba de hacer otro gadget. Se trataba de hacer algo digno de tu tiempo, tu confianza y tus recuerdos.


Ahora eres tú quien está construyendo lo que viene después. Llevas esa misma chispa hacia adelante. Recuerdas cómo se sentía cuando alguien se preocupaba lo suficiente como para crear lo extraordinario, y ahora es tu turno. Estás aquí para darle a la próxima generación ese mismo amor silencioso, esa misma sensación de posibilidad.


Celebramos a los pensadores, a los creadores, a los soñadores que dan a la tecnología su latido humano. Nos comprometemos a crear experiencias que lleven la creencia de que siempre es posible hacer mejor, y siempre vale la pena el esfuerzo.


A aquellos que se preocupan lo suficiente por BuildBetter:


Los vemos. Les agradecemos. Prometemos mantener viva esa chispa.

Spencer Shulem
CEO

BuildBetter

AI that makes product sense of your data.

The #1 product tool
behind 28,000 teams.

Designed with

in California

BuildBetter

The #1 Product Assistant
behind 28,000 teams.

Artificial intelligence with very real ROI.

Designed with

in California