We Don't Sell Software.
We End Churn.
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells one thing while product builds another
This is insane. And we`re done watching it happen.
Our Mission:
Build product that help companies never churn their customers. DON`T CHURN.
The Lie Every Company Tells
"We're customer obsessed"
…Bullshit.
Your sales team promises Feature X to close deals.
Your product team is building Feature Y because engineering likes it.
Your support team knows customers actually need Feature Z.
Nobody talks to each other.
Everyone wonders why churn is rising.
Churn isn't inevitable. It's a choice.
This isn't a tools problem. It's an organizational design problem.
What Customer-Led
Actually Means
Sales promise in morning demo
Shows up in afternoon standup
Support ticket about broken feature
PM knows before customer hangs up
Customer requests specific thing
That exact customer gets notified when shipped
Marketing wondering what drives adoption
Instant answer from actual usage
CEO asks "what do customers want?"
Real answer, not opinions
One source of truth. One customer journey. One unified organization.
What Customer-Led
Actually Means
Sales promise in morning demo
Shows up in afternoon standup
Support ticket about broken feature
PM knows before customer hangs up
Customer requests specific thing
That exact customer gets notified when shipped
Marketing wondering what drives adoption
Instant answer from actual usage
CEO asks "what do customers want?"
Real answer, not opinions
One source of truth. One customer journey. One unified organization.
What Customer-Led
Actually Means
Sales promise in morning demo
Shows up in afternoon standup
Support ticket about broken feature
PM knows before customer hangs up
Customer requests specific thing
That exact customer gets notified when shipped
CEO asks "what do customers want?"
Real answer, not opinions
Marketing wondering what drives adoption
Instant answer from actual usage
One source of truth. One customer journey. One unified organization.
The $47 Billion Problem
Here's what nobody admits:
Sales has no idea what's actually on the roadmap
Product has no idea what sales is promising
Support sees patterns that never reach either team
Marketing guesses which features matter
Everyone points fingers when customers leave
The average enterprise uses 1,200+ apps.
They spend 4 hours/week just switching between them.
And still miss 96% of what customers are saying.
We're not adding app #1,201.
We're ending the madness.
Conducción por el Cliente
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells
one thing while product builds another
This is insane. And we`re done watching it happen.
Our Mission:
Build product that help companies never churn their customers.
DON`T CHURN
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells one thing while product builds another
This is insane. And we`re done watching it happen.
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells
one thing while product builds another
This is insane. And we`re done watching it happen.
Our Mission:
Build product that help companies never churn their customers.
DON`T CHURN
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells
one thing while product builds another
This is insane. And we are done watching it happen.
Our mission:
Build product that help companies never churn their customers.
Conducción por el Cliente
"We`re customer obsessed"
…Bullshit.
Your sales team promises Feature X to close deals.
Your product team is building Feature Y because engineering likes it.
Your support team knows customers actually need Feature Z.
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells
one thing while product builds another
This is insane. And we are done watching it happen.
Our mission:
Build product that help companies never churn their customers.
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells one thing while product builds another
This is insane. And we`re done watching it happen.
Our mission:
96%
of customer feedback never
reaches product teams
80%
of features built are never used
$47B
destroyed annually because sales sells one thing while product builds another
This is insane. And we`re done watching it happen.
Our mission:
Build product that help companies never churn their customers.
DON`T CHURN
The Lie Every Company Tells
Recuerda ese primer momento en que desempaquetaste algo nuevo—algo hecho solo para ti. Sentiste la emoción incluso antes de saber lo que podría hacer. Sentiste que alguien, en alguna parte, se preocupó lo suficiente como para obtener cada detalle correcto.
Pudo haber sido tu primer Walkman, tu primera consola, tu primer teléfono—tu primera pieza de tecnología que te hizo darte cuenta: esto no es solo un producto. Es la suma de innumerables elecciones de personas que se negaron a conformarse. Personas que miraron lo que existía y dijeron,
“Podemos hacerlo mejor.”
Se quedaron trabajando tarde para refinar una línea de código que nadie notaría, pero que todos sentirían. Se atormentaron por una curva, un color, un sonido—cualquier cosa para provocar esa emoción silenciosa dentro de ti cuando lo encendías. Escondieron pequeñas sorpresas, sabiendo que podrías encontrarlas, sabiendo que ese momento te haría sonreír, como a ellos.
Y cuando sostuviste ese producto, no solo estabas sosteniendo un objeto; estabas sosteniendo la dedicación de alguien. Su esperanza de que vieras el mundo un poco diferente, conectaras más profundamente o te atrevieras a probar algo nuevo. Esto no se trataba de hacer otro gadget. Se trataba de hacer algo digno de tu tiempo, tu confianza y tus recuerdos.
Ahora eres tú quien está construyendo lo que viene después. Llevas esa misma chispa hacia adelante. Recuerdas cómo se sentía cuando alguien se preocupaba lo suficiente como para crear lo extraordinario, y ahora es tu turno. Estás aquí para darle a la próxima generación ese mismo amor silencioso, esa misma sensación de posibilidad.
Celebramos a los pensadores, a los creadores, a los soñadores que dan a la tecnología su latido humano. Nos comprometemos a crear experiencias que lleven la creencia de que siempre es posible hacer mejor, y siempre vale la pena el esfuerzo.
A aquellos que se preocupan lo suficiente por BuildBetter:
Los vemos. Les agradecemos. Prometemos mantener viva esa chispa.
Spencer Shulem
CEO
