Artificial Business
Intellegence
Artificial Business
Intellegence
Artificial Business
Intellegence
AI wasn’t an after thought. BuildBetter was one of the first B2B GPT powered tools back in 2020, and we're building the first ABI.
AI wasn’t an after thought. BuildBetter was one of the first B2B GPT powered tools back in 2020, and we're building the first ABI.
AI wasn’t an after thought. BuildBetter was one of the first B2B GPT powered tools back in 2020, and we're building the first ABI.
We bet in 2020:
We bet in 2020:
Most teams would remain remote or hybrid allowing for the first time Customer + Company data to be recorded as company knowledge.
Most teams would remain remote or hybrid allowing for the first time Customer + Company data to be recorded as company knowledge.
This new data set is the bedrock of organizational knowledge needed to build general business intelligence.
This new data set is the bedrock of organizational knowledge needed to build general business intelligence.
AI will get good enough to solve real business intelligence problems that answer meaningful questions and reduce the amount of operational work organizations need to do by at least 70%.
AI will get good enough to solve real business intelligence problems that answer meaningful questions and reduce the amount of operational work organizations need to do by at least 70%.
We're on a mission…
and could go all the way.
We're on a mission…
and could go all the way.
We're on a mission…
and could go all the way.
2020:
First (GA) GPT powered B2B Saas tool for teams
2020:
First (GA) GPT powered B2B Saas tool for teams
2020:
First (GA) GPT powered B2B Saas tool for teams
2021:
First GPT powered call summaries
2021:
First GPT powered call summaries
2021:
First GPT powered call summaries
2022:
First GPT powered product documentation tool
2022:
First GPT powered product documentation tool
2022:
First GPT powered product documentation tool
2023:
First privacy focused features to for embedding data into LLMs
2023:
First privacy focused features to for embedding data into LLMs
2023:
First privacy focused features to for embedding data into LLMs
2024:
First GPT powered multi-call analysis (Signals)
2024:
First GPT powered multi-call analysis (Signals)
2024:
First GPT powered multi-call analysis (Signals)
2024:
First GPT powered qualitative workflow + report builder over customer and company knowledge
2024:
First GPT powered qualitative workflow + report builder over customer and company knowledge
2024:
First GPT powered qualitative workflow + report builder over customer and company knowledge
2025:
ABI v1
2025:
ABI v1
2025:
ABI v1
What is ABI?
Defining Artificial Business Intellegence
Defining Artificial Business Intellegence
Defining Artificial Business Intellegence
ABI is an AI's ability to perform emergent business tasks as well as it’s ability to interact with the world independently of intervention by other intelligence. This doesn't have to be "superintellegence," could just be Tom, from accounting.
ABI is an AI's ability to perform emergent business tasks as well as it’s ability to interact with the world independently of intervention by other intelligence. This doesn't have to be "superintellegence," could just be Tom, from accounting.
ABI is an AI's ability to perform emergent business tasks as well as it’s ability to interact with the world independently of intervention by other intelligence. This doesn't have to be "superintellegence," could just be Tom, from accounting.
BuildBetter's ABI Flywheel




Directional Adaptive Scrutiny
Directional Adaptive Scrutiny
Directional Adaptive Scrutiny
The interplay between environmental challenges and dynamic cultural (company) scrutiny, which together create a unique evolutionary pressure that drives adaptation and innovation.
Multi-tiered Memory System
Multi-tiered Memory System
Multi-tiered Memory System
A more human-like memory system with short-term, medium-term, and long-term memory capabilities, along with the ability to selectively forget and compress knowledge, enabling faster adaptation and decision-making without being paralyzed by perfect recall or the "Burden of Knowledge."
Propagation
Propagation
Propagation
Specialization through division rather than multiplication, promoting efficiency and adaptability by refining specific tasks instead of creating unnecessary complexity or generalization.
THESE KEY PILLARS ARE WHAT WE BELIEVE CAN CREATE ABI
THESE KEY PILLARS ARE WHAT WE BELIEVE CAN CREATE ABI
THESE KEY PILLARS ARE WHAT WE BELIEVE CAN CREATE ABI
Directional Adaptive Scrutiny
Directional Adaptive Scrutiny
Directional Adaptive Scrutiny
A dynamic feedback loop where the AI continually adapts its decisions by weighing both environmental challenges and cultural (company) shifts—just like how we adjust our choices based on the world around us.
A dynamic feedback loop where the AI continually adapts its decisions by weighing both environmental challenges and cultural (company) shifts—just like how we adjust our choices based on the world around us.
A dynamic feedback loop where the AI continually adapts its decisions by weighing both environmental challenges and cultural (company) shifts—just like how we adjust our choices based on the world around us.
Flywheel




Environmental Variability
Environmental Variability
Environmental Variability
The diverse, cyclical, and sometimes extreme conditions that challenge a system, providing the impetus for adaptation and innovation.
The diverse, cyclical, and sometimes extreme conditions that challenge a system, providing the impetus for adaptation and innovation.
The diverse, cyclical, and sometimes extreme conditions that challenge a system, providing the impetus for adaptation and innovation.
Enhances adaptability to change
Enhances adaptability to change
Enhances adaptability to change
Dynamic Selection Criteria
Dynamic Selection Criteria
Dynamic Selection Criteria
Ever-changing standards for evaluating the success or failure of adaptations, analogous to shifting cultural preferences or evolving fitness landscapes in nature.
Ever-changing standards for evaluating the success or failure of adaptations, analogous to shifting cultural preferences or evolving fitness landscapes in nature.
Ever-changing standards for evaluating the success or failure of adaptations, analogous to shifting cultural preferences or evolving fitness landscapes in nature.
Improves decision accuracy
Improves decision accuracy
Improves decision accuracy
Aligns actions with goals
Aligns actions with goals
Aligns actions with goals
Recursive Feedback Loops
Recursive Feedback Loops
Recursive Feedback Loops
Self-reinforcing cycles where the outcomes of adaptations influence both the environment and the selection criteria, leading to continuous refinement and meta-learning within the system.
Self-reinforcing cycles where the outcomes of adaptations influence both the environment and the selection criteria, leading to continuous refinement and meta-learning within the system.
Self-reinforcing cycles where the outcomes of adaptations influence both the environment and the selection criteria, leading to continuous refinement and meta-learning within the system.
Enables continuous improvement
Enables continuous improvement
Enables continuous improvement
Multi-tiered Memory System
Multi-tiered Memory System
Multi-tiered Memory System
Imagine an AI memory that works like ours, with short-term, medium-term, and long-term layers—letting it learn quickly, adapt swiftly, and make smart decisions without getting swamped by too much information.
Imagine an AI memory that works like ours, with short-term, medium-term, and long-term layers—letting it learn quickly, adapt swiftly, and make smart decisions without getting swamped by too much information.
Imagine an AI memory that works like ours, with short-term, medium-term, and long-term layers—letting it learn quickly, adapt swiftly, and make smart decisions without getting swamped by too much information.
Flywheel




Multi-tiered Memory System
Multi-tiered Memory System
Multi-tiered Memory System
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
Reduce operational time
Reduce operational time
Reduce operational time
Adaptive Learnign and Forgetting
Adaptive Learnign and Forgetting
Adaptive Learnign and Forgetting
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
Prevents information overload
Prevents information overload
Prevents information overload
Ship products that drive revenue
Ship products that drive revenue
Ship products that drive revenue
Contextual Decision Making
Contextual Decision Making
Contextual Decision Making
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
Increases relevance of actions
Increases relevance of actions
Increases relevance of actions
Propagation
Propagation
Propagation
Propagation involves the agent creating specialized sub-agents through division when necessary—specifically for repetitive or novel and high-risk tasks—to enhance efficiency and adaptability by refining specific tasks rather than adding unnecessary complexity.
Propagation involves the agent creating specialized sub-agents through division when necessary—specifically for repetitive or novel and high-risk tasks—to enhance efficiency and adaptability by refining specific tasks rather than adding unnecessary complexity.
Propagation involves the agent creating specialized sub-agents through division when necessary—specifically for repetitive or novel and high-risk tasks—to enhance efficiency and adaptability by refining specific tasks rather than adding unnecessary complexity.
Flywheel




Repetitive Task Specialization
Repetitive Task Specialization
Repetitive Task Specialization
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
Reduces time on routine tasks
Reduces time on routine tasks
Reduces time on routine tasks
Risk Management
Risk Management
Risk Management
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
Improves decision reliability
Improves decision reliability
Improves decision reliability
Ship products that drive revenue
Ship products that drive revenue
Ship products that drive revenue
Propagation Decision
Propagation Decision
Propagation Decision
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
Enhances scalability of systems
Enhances scalability of systems
Enhances scalability of systems
BuildBetter Business
Intellegence Flywheel
BuildBetter Business
Intellegence Flywheel
BuildBetter Business
Intellegence Flywheel
By capturing not just what your customers say but also what your team contributes, BuildBetter leverages Directional Adaptive Scrutiny, a Multi-Tiered Memory System, and Propagation to help your team understand the who, what, why, and how of everything you work on—creating an AI that dynamically adapts, learns efficiently, and specializes effectively to revolutionize your business operations.
By capturing not just what your customers say but also what your team contributes, BuildBetter leverages Directional Adaptive Scrutiny, a Multi-Tiered Memory System, and Propagation to help your team understand the who, what, why, and how of everything you work on—creating an AI that dynamically adapts, learns efficiently, and specializes effectively to revolutionize your business operations.
By capturing not just what your customers say but also what your team contributes, BuildBetter leverages Directional Adaptive Scrutiny, a Multi-Tiered Memory System, and Propagation to help your team understand the who, what, why, and how of everything you work on—creating an AI that dynamically adapts, learns efficiently, and specializes effectively to revolutionize your business operations.
Dynamic Adaptation Enhances
Dynamic Adaptation Enhances
Dynamic Adaptation Enhances
• Improves responsiveness by continually adjusting to environmental changes and internal feedback.
• Aligns decisions with business goals through adaptive scrutiny, leading to innovative solutions.
• Improves responsiveness by continually adjusting to environmental changes and internal feedback.
• Aligns decisions with business goals through adaptive scrutiny, leading to innovative solutions.
• Improves responsiveness by continually adjusting to environmental changes and internal feedback.
• Aligns decisions with business goals through adaptive scrutiny, leading to innovative solutions.
Reduce operational time
Reduce operational time
Reduce operational time
Efficient Learning Improves Decision Quality
Efficient Learning Improves Decision Quality
Efficient Learning Improves Decision Quality
• Accelerates learning processes using a human-like memory system that prevents information overload.
• Enhances problem-solving efficiency by making contextually relevant decisions based on appropriate memory tiers.
3. Specialization Boosts Efficiency
• Accelerates learning processes using a human-like memory system that prevents information overload.
• Enhances problem-solving efficiency by making contextually relevant decisions based on appropriate memory tiers.
3. Specialization Boosts Efficiency
• Accelerates learning processes using a human-like memory system that prevents information overload.
• Enhances problem-solving efficiency by making contextually relevant decisions based on appropriate memory tiers.
3. Specialization Boosts Efficiency
Simple to use to get outcomes
Simple to use to get outcomes
Simple to use to get outcomes
Ship products that drive revenue
Ship products that drive revenue
Ship products that drive revenue
Specialization Boosts Efficiency and Scalability
Specialization Boosts Efficiency and Scalability
Specialization Boosts Efficiency and Scalability
• Optimizes resource allocation by creating specialized agents for specific tasks through propagation.
• Increases operational efficiency and enhances scalability by refining tasks rather than adding complexity.
• Optimizes resource allocation by creating specialized agents for specific tasks through propagation.
• Increases operational efficiency and enhances scalability by refining tasks rather than adding complexity.
Align teams around problems
Align teams around problems
Align teams around problems
BuildBetter
AI that makes product sense of your data.
The #1 product tool
behind 28,000 teams.
Designed with
in California
BuildBetter
The #1 Product Assistant behind 28,000 teams.
Artificial intelligence with very real ROI.
Designed with
in California
© BuildBetter 2024
BuildBetter
The #1 Product Assistant
behind 28,000 teams.
Artificial intelligence with very real ROI.
Designed with
in California