Artificial Business
Intellegence
AI wasn’t an after thought. BuildBetter was one of the first
b2b GPT powered tools back in 2020, and we're building the first ABI.
We bet in 2020:
Most teams would remain remote or hybrid allowing for the first time Customer + Company calls to be recorded as company knowledge.
This new data set is the bedrock of organizational knowledge needed to build general business intelligence.
Customers and companies are fede up with per-seat pricing causing silos.
Purpose built tools that focus on empowering instead of replacing will win.
What is ABI?
Defining Artificial Business Intellegence
ABI is an AI's ability to perform emergent tasks as well as it’s ability to interact with the world independently of
intervention by other intelligence. This doesn't have to be superintellegence, just some like Tom, from accounting.
Directional Adaptive Scrutiny
The interplay between environmental challenges and dynamic cultural scrutiny, which together create a unique evolutionary pressure that drives adaptation and innovation.
Multi-tiered Memory System
A more human-like memory system with short-term, medium-term, and long-term memory capabilities, along with the ability to selectively forget and compress knowledge, enabling faster adaptation and decision-making without being paralyzed by perfect recall or the "Burden of Knowledge."
Propagation
Specialization through division rather than multiplication, promoting efficiency and adaptability by refining specific tasks instead of creating unnecessary complexity or generalization.
THESE KEY PILLARS ARE WHAT WE BELIEVE CAN CREATE ABI
We're on a mission…
and could go all the way.
2020:
First (GA)
GPT powered
B2B Saas
tool for
teams
2021:
First GPT
powered
call summaries
2022:
First GPT powered
product documentation
tool
2023:
First privacy
focused features
to for embedding
data into LLMs
2024:
First GPT powered
multi-call analysis
(Signals)
2024:
First GPT powered
qualitative workflow
builder over customer
and company knowledge
2025:
ABI v1
BuildBetter Business
Intellegence Flywheel
By capturing not just what your customers say but your team, BuildBetter can help your team understand the who, what, why, how of everything you work on.
Flywheel
Focused on internal
(ops) AND external
data (customers)
Alignment / Impact Measuring
Reduce operational time
Focus on auto-processing towards deliverables not just "here you do something with it"
Reduce time on ops and free up time to focus on critical high IQ stuff
Simple to use to get outcomes
Ship products that drive revenue
Pricing without seats
Alignment / Status signaling to company
Align teams around problems
Directional Adaptive Scrutiny
By capturing not just what your customers say but your team, BuildBetter can help your team understand the who, what, why, how of everything you work on.
Flywheel
Environmental Variability
The diverse, cyclical, and sometimes extreme conditions that challenge a system, providing the impetus for adaptation and innovation.
Reduce operational time
Dynamic Selection Criteria
Ever-changing standards for evaluating the success or failure of adaptations, analogous to shifting cultural preferences or evolving fitness landscapes in nature.
Simple to use to get outcomes
Ship products that drive revenue
Recursive Feedback Loops
Self-reinforcing cycles where the outcomes of adaptations influence both the environment and the selection criteria, leading to continuous refinement and meta-learning within the system.
Align teams around problems
Multi-tiered Memory
System
By capturing not just what your customers say but your team, BuildBetter can help your team understand the who, what, why, how of everything you work on.
Flywheel
Multi-tiered Memory System
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
Reduce operational time
Adaptive Learnign and Forgetting
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
Simple to use to get outcomes
Ship products that drive revenue
Contextual Decision Making
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
Align teams around problems
Propagation
By capturing not just what your customers say but your team, BuildBetter can help your team understand the who, what, why, how of everything you work on.
Flywheel
Multi-tiered Memory System
▪ Short-term memory (RAM)
▪ Medium-term memory
▪ Long-term memory ("Lava")
Reduce operational time
Adaptive Learnign and Forgetting
▪ Ability to quickly learn from new situations
▪ Selective forgetting and compression of information
▪ Balancing perfect recall with the "Burden of Knowledge"
Simple to use to get outcomes
Ship products that drive revenue
Contextual Decision Making
▪ Utilizing different memory types for different decision contexts
▪ Balancing rationality with intuition
▪ Adapting decision-making processes based on the specificity and criticality of information
Align teams around problems
BuildBetter
AI that makes
product sense.
The #1 product assistant
behind 23,000 teams.
Designed with
in California