2–3×
Faster research sharing
“We're seeing 2-3x faster research sharing across the organization.”
From Hello to Renewal
Power your teams with the world's most accurate product context.Power your teams with the world's most accurate product context.
The only platform that helps sales win deals, success spot churn, product know what to build, and engineering get the context to build it. Or, use BoB to do it all for you.
Helping enterprise teams retain and expand $500M+ revenue across 6.3 million customers.
Case Study“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
James Wallis
Brex
Case Study“BuildBetter is becoming our go-to tool for strategic planning.”
Anna Szell
PostHog
Case Study“We're seeing 2-3x faster research sharing across the organization.”
Product Ops Team
AppFolio
Case Study“BuildBetter is a big thing in Drip. People really like it — the whole thing.”
Jens Trillingsgaard
Drip
Testimonial“Citations in reports are critical for us. They build trust and prove accuracy — when leadership sees top citations, it reinforces credibility.”
Juan Canal
Head of Product, Rappi
Testimonial“You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.”
Morgan Koufos
User Interviews
Customer evidence
Customer-led. Customer-proven.
“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
50%
Less manual feedback collection
“BuildBetter is becoming our go-to tool for strategic planning.”
“Citations in reports are critical for us. They build trust and prove accuracy — when leadership sees top citations, it reinforces credibility.”
“You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.”
Your coding agents are waiting on you.
Code ships in hours now. The wait is everything around it: hearing customers, deciding what matters, writing the spec, and telling customers it shipped. BuildBetter runs that part.
2023Coding is the wait
Hear
Decide
Spec
Code
Review
Ship
Tell
2026Code is fast, the rest isn’t
Hear
Decide
Spec
Code
Review
Ship
Tell
With BuildBetterNothing waits
Hear
Decide
Spec
Code
Review
Ship
Tell
- Where work piles up
- Your coding agents
- BuildBetter
The clock starts when a customer complains.
It stops when they have the fix. BuildBetter runs everything in between: hearing it, sizing it, specifying it, and telling them it shipped.
8h 43m
from complaint to customer notified
8:02 am
Customer says it on a call
“CSV export drops the currency column. Finance rebuilds it by hand every month.”
8:04 am
Matched to 14 other accounts, $410k ARR, sent to Slack
9:10 am
Spec written with every quote linked to its call
2:31 pm
PR merged by your coding agent
4:45 pm
All 15 customers told it’s fixed
Typical loop23 daysWith BuildBetterSame day
Illustrative example.
BuildBetter reads every call and classifies it with 99% accuracy.
A chatbot with connectors can hold about 75 calls at once, so it answers from a sample. BuildBetter reads every call, ticket, and doc your team has, maps each one to the right account, and links every answer to its source.
99%
Classification accuracy
From AOT, our own model, built on six years of research. Previous tools scored 11%.
See the benchmark- Northwind
- Dana Lee, VP Finance
- CSV export
Mapped to the right account
Each signal is tied to its company, the person who said it, and the part of your product it’s about. Nothing to tag by hand.
- Northwind call, Mar 14, 12:04
- Ticket #8812
- QBR deck, slide 6
Linked to the source
Every answer points to the call timestamp, ticket, or slide it came from, so anyone can check it.
Each square is 15 calls. 1,000 squares is a year for a 20-person sales and success team.
BuildBetter Research · Announcing AOT 2.0
The most accurate retrieval model for qualitative data
Our own model, six years of research.Not a wrapper on someone else's embeddings.99% classification accuracy, benchmarked.
See the numbersReading more chunks does not close the gap
Evidence coverage by query-time reading budget · AOT does no query-time reading
0%25%50%75%100%
1040100400
Passages read per question
AOT · 99.0% Standing, no query-time reading
- Hybrid search · 28%
- Keyword search · 26%
- Vector search · 20%
One company context.
Every team.
Find the outcomes that matter to your team.
The first pay-for-outcome
agent ever released.
BoB follows the commitments you make to customers—from the sales call to the work that fulfills them. He brings the evidence to each team and prepares the next step for you to approve.
They told you, you missed it
Trapped in support queues. Lost in sales calls. Scattered across Slack, email, and 14 other tools.
The missed feedback
0%
of customer feedback never reaches product teams
Source: Brainfish Research
The research
0%
of features built are rarely or never used
Industry research
The accuracy difference
0%AOT model
classification accuracy
vs. 11% accuracy with previous tools
Everyone claims to be different.We have receipts.
From the first GPT-powered tools in 2020 to BoB in 2026. We keep moving technology forward so every team can move with its customers.
- 2020
- First (GA) GPT powered B2B Saas tool for teams
- 2021
- First GPT powered call summaries
- 2022
- First GPT powered product documentation tool
- 2023
- First privacy focused features for embedding data into LLMs
- 2024
- First GPT powered multi-call analysis (Signals)
- First GPT powered qualitative workflow + report builder over customer and company knowledge
- 2025
- First rule-based taxonomy
- First B2B MCP
- First Agentic Product Knowledge Base
- 2026
- First fully agentic qualitative analysis chat with MCP access
- First vibe building tool for reports, workflows and dashboards
Rest assured, you’re secure
We do things the right way, not the easy way. Your data is never used to train models. We were the first to launch customized internal privacy controls for recordings. With strict privacy protocols, data is not only secure externally, but internally too.
GDPRGDPR
HIPAACOMPLIANCE
HIPAA
SOC2
PT
CLD
ATS
Built for enterprise on day oneBuildBetter has audited security that’s built for B2B, scalable from zero to IPO, and private by default.
We’re also cruelty free. Tested on product teams, not animals.
Becomecustomer-led.
One company context. Every team and agent.
Turn what customers tell you into work that wins their business—and keeps it.