BuildBetter

Vibe Self-Iterating Products

Purpose-built for B2B teams 

customer complains in the morning,

high-severity signal sent to Slack,

scoping document generated instantly,

PR merged by afternoon,

customer notified before EOD.

Trusted by B2B product teams at:
Meet our customers
98%

customer retention rate

across BuildBetter customers

5.7x

revenue growth

for customer-led teams

5%

retention increase

drives 25-95% more profit

See results from real teams

How it works

Capture. Understand. Close.

We process feedback like that ’customer-first’ mission statement promises— one piece at a time, with full context.

1

Capture everything

Every call, ticket, Slack thread, survey—captured and transcribed automatically. Nothing falls through the cracks.

  • Slack threads
  • Sales calls
  • Usage data
  • Tickets + Conversations
  • CRM + Enrichment
  • Support tickets
  • Surveys
  • Feedback
See integrations
2

Structure with context

We reprocess feedback line by line, capturing full context—like your best UX researchers do, but at scale. While other tools stop at keyword matching, we extract what customers actually meant.

  • 98% classification accuracy
  • Severity assessment
  • Your taxonomy applied
  • True intent extraction
  • Business impact
  • Find knowledge gaps
See CustomContext
3

Deliver with confidence

Turn insights into action. Track what you built, notify customers when you ship what they asked for.

  • Automated follow-ups
  • Proactive churn alerts
  • Success tracking
  • Customer notifications
  • Build custom workflows
  • Continuous validation
See workflows

They track churn, we prevent it

One platform for every phase of the product lifecycle.

Feedback
Management
Project
Management
Customer
Success
BuildBetter
Discover
✓
✓User research, feedback analysis, turning customer data into insights
Define
✓
✓Product strategy artifacts and documentation
Align
✓
✓Cross-functional alignment on roadmaps and priorities
Build
✓
✓Docs, PRDs, and MCP-powered engineering workflows
Launch
✓
✓Launch planning and execution
Grow
✓
✓Closing the loop with customers, understanding retention signals
Sunset
✓We help you know when it's time
One platform for every phase of your product's lifecycle

The accuracy difference

0%

classification accuracy

vs. 67% with previous tools

See how we compare

The research

0%

of features built are rarely
or never used

Industry research
See all industry research
the difference

Every AI tool claims to understand customers

We process feedback like that ‘customer-first’ mission statement promises— one piece at a time, with full context.

Customer said:

I logged in and then I had a billing issue.

Other tools classify as:
Login Issue
loginlogin issuebilling
Keyword match on ‘logged in’ → wrong classification
BuildBetter classifies as:
Billing Issue
billingpayment
Understood login worked—billing was the real problem
Other Tools
Vector Search
+ Keywords
BuildBetter
Contextual
Intelligence
Embeddings create fuzzy keyword matches
Every piece of feedback analyzed individually
No understanding of severity or impact
Severity and business impact extracted
Ignores conversation flow and context
Full conversation context considered
Generic taxonomy that doesn’t fit your business
Your company’s taxonomy applied
See more why we're different

Revenue Impact Calculator

See how BuildBetter impacts your revenue based on your company profile.

View pricing
Company Profile
Employees
ACV
$
I will use Recordings(calls, meetings)
I will use Tickets(support, feedback)
Estimated Usage
679customers
534recording hours/mo
1,019support tickets
$5.4Mstarting ARR
Your Metrics
Churn Rate
%
/yr
Expansion
%
/yr
New Customers
/yr
Revenue Impact
Year 3 ARR
$17.7MCurrent
$26.0MWith BuildBetter
101%
Current NRR
120%
+19 ptsNRR with BuildBetter
-$7,565
Daily revenue lostby not switching to BuildBetter
+$8.3M
+47% more retainedAdditional revenue
$1800/moEnterprise Plan
128x3-Year ROI
Industry Benchmarks
Average
AverageBuildBetter
Churn
8%
4%
Expansion
9%
24%
NRR
101%
120%+
Vitally
ChartMogul
Paddle
Sources: Vitally, ChartMogul, Paddle
Brex

“We tried every feedback tool on the market. BuildBetter is the only one that actually understands what our customers are saying—not just the words, but the meaning behind them.”

James WallisBrex
See more customer stories

They told you, you missed it

Trapped in support queues. Lost in sales calls. Scattered across Slack, email, and 14 other tools. Your customers aren’t quiet. Your systems are just deaf.

“I can’t see signals”“workflows don’t work”“can’t find anything”“recording doesn’t uploading”“too many tools”“nothing is connected”“feedback is lost”“data is siloed”“insights are buried”“customers are ignored”“no one reads reports”“signals missed again”“I can’t see signals”“workflows don’t work”“can’t find anything”“too many tools”
Changelog
Feedback
Settings
0%

of customer feedback never
reaches product teams

Source: Brainfish Research
receipts

Everyone claims to be different.
We have receipts.

2020

First (GA) GPT powered B2B Saas tool for teams

2021

First GPT powered call summaries

2022

First GPT powered product documentation tool

2023

First privacy focused features for embedding data into LLMs

2024

First GPT powered multi-call analysis (Signals)

First GPT powered qualitative workflow + report builder over customer and company knowledge

2025

First rule-based taxonomy

First B2B MCP

First Agentic Product Knowledge Base

2026

First fully agentic qualitative analysis chat with MCP access

First vibe building tool for reports, workflows and dashboards

why customer-led wins

The data speaks for itself

25-0%

profit increase
from just 5% retention improvement

BAIN & COMPANY
0.0x

revenue growth:
CX leaders vs laggards

FORRESTER RESEARCH
See all research & results

We practice what we preach

0x

daily usage

Quarterly check-ins are for
dashboards nobody opens.

0%

retention

Churn is optional.
For us too.

0%

org adoption

Three months.
Everyone's using it.

0%

usage-based

No seat licenses.
No guilt purchases.

Rest assured, you’re secure

We do things the right way, not the easy way. Your data is never used to train models. We were the first to launch customized internal privacy controls for recordings. With strict privacy protocols, data is not only secure externally, but internally too.

View security
GDPR
GDPR
HIPAACOMPLIANCE
HIPPA
SOC2
SOC2
PT
PT
CLD
CLD
ATS
ATS
Built for enterprise on day one

BuildBetter has audited security that's built for B2B, scalable from zero to IPO, and private by default.We're also cruelty free. Tested on product teams, not animals.

End Churn.

Purpose-built for B2B product teams.

The complete customer development platform. From capture to close.