Case Study:
Sonder
Case Study:
Sonder
Case Study:
Sonder
Stream lining user research
across the organization.
Stream lining user research
across the organization.

Executive Summary

Executive Summary

Sonder, a company focused on enhancing employee well-being, integrated BuildBetter into their operational processes. This case study explores the challenges Sonder faced, the catalyst for change, the implementation of BuildBetter, and its subsequent impact on their efficiency and decision-making.
Sonder, a company focused on enhancing employee well-being, integrated BuildBetter into their operational processes. This case study explores the challenges Sonder faced, the catalyst for change, the implementation of BuildBetter, and its subsequent impact on their efficiency and decision-making.
25
25
%
%
reduction in avg.
meeting duration
reduction in avg. meeting duration
30
30
%
%
reduction in
decision-making time
reduction in decision-making time
28
28
%
%
increase in
satisfaction scores
increase in satisfaction scores
Challenges Identified
Sonder experienced several operational inefficiencies, including:
Sonder experienced several operational inefficiencies, including:
  • Difficulty in tracking and connecting critical conversation points during meetings.
  • Challenges in mapping progress back to customer insights and team decisions.
  • General lack of clarity and consistency in team communication.
  • Difficulty in tracking and connecting critical conversation points during meetings.
  • Challenges in mapping progress back to customer insights and team decisions.
  • General lack of clarity and consistency in team communication.
"It's insane how calming it is to have BB sit in on meetings. Sometimes I can't see the red thread/connecting dots in the conversation but when I review the notes, it makes me a bit more sane."
"It's insane how calming it is to have BB sit in on meetings. Sometimes I can't see the red thread/connecting dots in the conversation but when I review the notes, it makes me a bit more sane."
Tash Keuneman, Head of Design at Sonder
Catalyst for Change
The need for a solution became apparent when team members repeatedly struggled to identify the red thread in conversations and decisions, leading to fragmented and inefficient workflows. This prompted Sonder to seek a tool that could enhance meeting clarity and improve the decision-making process.
The need for a solution became apparent when team members repeatedly struggled to identify the red thread in conversations and decisions, leading to fragmented and inefficient workflows. This prompted Sonder to seek a tool that could enhance meeting clarity and improve the decision-making process.
Solutions Implementation
Sonder integrated BuildBetter into their meeting processes. The AI tool sat in on meetings, capturing detailed notes and connecting key discussion points. It facilitated:
  • Enhanced visibility and clarity in conversations.
  • Efficient tracking of progress linked to customer insights and team decisions.
  • A structured approach to summarizing and reviewing meeting outcomes​
Sonder integrated BuildBetter into their meeting processes. The AI tool sat in on meetings, capturing detailed notes and connecting key discussion points. It facilitated:
  • Enhanced visibility and clarity in conversations.
  • Efficient tracking of progress linked to customer insights and team decisions.
  • A structured approach to summarizing and reviewing meeting outcomes​
"The way cross-functional teams use BuildBetter to save time and make better product decisions continues to surprise me. We can map our progress back to customer insights and team decisions. It’s a product that lifts everyone up."
"The way cross-functional teams use BuildBetter to save time and make better product decisions continues to surprise me. We can map our progress back to customer insights and team decisions. It’s a product that lifts everyone up."
Tash Keuneman, Head of Design at Sonder
Impact on Sonder
The implementation of BuildBetter led to significant improvements in Sonder's operations:
  • Calm and Clarity: Team members reported being less stressed, as they have less back to back meetings, could review clear and concise notes post-meeting, making it easier to connect the dots and understand the overall narrative.
  • Efficiency and Decision-Making: The tool enabled better product decisions by providing a comprehensive map of discussions linked to customer feedback and insights​.
  • Time Savings: Reduced time spent on manually summarizing meetings and tracking progress, allowing teams to focus on strategic task.
The implementation of BuildBetter led to significant improvements in Sonder's operations:
  • Calm and Clarity: Team members reported being less stressed, as they have less back to back meetings, could review clear and concise notes post-meeting, making it easier to connect the dots and understand the overall narrative.
  • Efficiency and Decision-Making: The tool enabled better product decisions by providing a comprehensive map of discussions linked to customer feedback and insights​.
  • Time Savings: Reduced time spent on manually summarizing meetings and tracking progress, allowing teams to focus on strategic task.
Looking Ahead
Sonder plans to continue leveraging BuildBetter to further streamline their operations. Future steps include:
  • Expanding the use of BuildBetter across more teams and departments.
  • Utilizing advanced features for deeper insights and analytics.
  • Regular feedback sessions to continually refine the tool's implementation.
Sonder plans to continue leveraging BuildBetter to further streamline their operations. Future steps include:
  • Expanding the use of BuildBetter across more teams and departments.
  • Utilizing advanced features for deeper insights and analytics.
  • Regular feedback sessions to continually refine the tool's implementation.
"ChatGPT is a parlour game compared to this."
"ChatGPT is a parlour game compared to this."
Mark Gale, Head of Architecture at Sonder
Conclusion
BuildBetter has proven to be an invaluable asset for Sonder, addressing critical operational challenges and significantly enhancing their decision-making processes. The tool's ability to provide clarity, save time, and map progress to insights has lifted the overall efficiency and morale of the team, positioning Sonder for continued success.
BuildBetter has proven to be an invaluable asset for Sonder, addressing critical operational challenges and significantly enhancing their decision-making processes. The tool's ability to provide clarity, save time, and map progress to insights has lifted the overall efficiency and morale of the team, positioning Sonder for continued success.

BuildBetter

AI that makes
product sense.

The #1 product assistant
behind 23,000 teams.

Designed with

in California

BuildBetter

The #1 Product Assistant
behind 20,000 teams.

Artificial intelligence with very real ROI.

Designed with

in California

BuildBetter

The #1 Product Assistant behind 23,000 teams.

Artificial intelligence with very real ROI.

Designed with

in California

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