Case Study:
PostHog
Case Study:
PostHog
Case Study:
PostHog
How PostHog Streamlined Product Operations and Boosted Efficiency with BuildBetter
How PostHog Streamlined Product Operations and Boosted Efficiency with BuildBetter
Executive Summary
Executive Summary
PostHog enables developers to build better products by combining all the tools they need to deploy, observe, and analyze features into a single platform. PostHog’s engineering-heavy teams are constantly shipping new features and betas in their effort to build more of these tools and user feedback plays a massive role in shaping their public roadmap.
However, as the teams have grown they’ve become overwhelmed by the sheer amount of feedback and the manual process of collecting it all. Unwilling to ignore their users, PostHog turned to BuildBetter to automate and centralize the work and unlock greater insights.
PostHog enables developers to build better products by combining all the tools they need to deploy, observe, and analyze features into a single platform. PostHog’s engineering-heavy teams are constantly shipping new features and betas in their effort to build more of these tools and user feedback plays a massive role in shaping their public roadmap.
However, as the teams have grown they’ve become overwhelmed by the sheer amount of feedback and the manual process of collecting it all. Unwilling to ignore their users, PostHog turned to BuildBetter to automate and centralize the work and unlock greater insights.
50
50
%
%
reduction in manual
workload to collect
feedback
reduction in avg. meeting duration
2
2
x
x
increase in
customer interaction
captured
reduction in decision-making time
100
100
%
%
integration coverage
across sales, product,
marketing, and eng.
increase in satisfaction scores
“Having issues auto-linked in GitHub means our engineers have immediate access to detailed context. It’s made collaboration and prioritization straightforward and effective.”
“Having issues auto-linked in GitHub means our engineers have immediate access to detailed context. It’s made collaboration and prioritization straightforward and effective.”
Anna Szell, Product
Challenges Identified
Before BuildBetter, fragmented user feedback created inefficiencies:
Before BuildBetter, fragmented user feedback created inefficiencies:
Feedback scattered across GitHub, Zendesk, Slack, email, and social media.
Difficulty deriving actionable insights slowed product and engineering teams.
Manual processes consumed significant time, limiting strategic responsiveness.
“Once we implemented BuildBetter, our team quickly noticed how effortlessly we could handle large volumes of research calls. It went from chaos to clarity overnight.”
“Once we implemented BuildBetter, our team quickly noticed how effortlessly we could handle large volumes of research calls. It went from chaos to clarity overnight.”
Anna Szell, Product
Catalyst for Change
Teams overwhelmed by fragmented user feedback needed a streamlined solution:
Feedback scattered across GitHub, Zendesk, Slack, email, and social media.
Excessive manual sorting consumed hours and drained productivity.
Fragmentation prevented effective prioritization and strategic decision-making.
Teams overwhelmed by fragmented user feedback needed a streamlined solution:
Feedback scattered across GitHub, Zendesk, Slack, email, and social media.
Excessive manual sorting consumed hours and drained productivity.
Fragmentation prevented effective prioritization and strategic decision-making.
“We were spending countless hours manually sorting through calls and customer feedback. It was a huge drain on our productivity and morale.”
“We were spending countless hours manually sorting through calls and customer feedback. It was a huge drain on our productivity and morale.”
Anna Szell, Product
Solutions Implementation
Integrated BuildBetter to centralize and automate user feedback
Automatically tags, organizes, and links qualitative data directly to GitHub issues.
Eliminates hours of manual sorting, significantly easing engineer workloads.
Provides real-time syncing, giving teams instant access to user feedback within existing workflows.
Integrated BuildBetter to centralize and automate user feedback
Automatically tags, organizes, and links qualitative data directly to GitHub issues.
Eliminates hours of manual sorting, significantly easing engineer workloads.
Provides real-time syncing, giving teams instant access to user feedback within existing workflows.
Impact on PostHog
Immediate efficiency gains and improved engineering productivity:
Eliminated hours of manual sorting through automated tagging and linking of feedback.
Enabled instant access to user feedback directly within GitHub workflows.
Streamlined collaboration, prioritization, and faster response to customer insights.
Immediate efficiency gains and improved engineering productivity:
Eliminated hours of manual sorting through automated tagging and linking of feedback.
Enabled instant access to user feedback directly within GitHub workflows.
Streamlined collaboration, prioritization, and faster response to customer insights.
“BuildBetter is becoming our go-to tool for strategic planning. It allows us to stay ahead by directly aligning product decisions with customer feedback.”
“BuildBetter is becoming our go-to tool for strategic planning. It allows us to stay ahead by directly aligning product decisions with customer feedback.”
Anna Szell, Product
Expanding Across Teams
Expanded BuildBetter adoption beyond product teams:
Initially implemented for product discovery and user research.
Quickly expanded adoption into sales and product marketing teams.
Unified customer interactions and feedback across multiple teams.
Expanded BuildBetter adoption beyond product teams:
Initially implemented for product discovery and user research.
Quickly expanded adoption into sales and product marketing teams.
Unified customer interactions and feedback across multiple teams.
“Seeing how BuildBetter sped things up, it was a no-brainer to roll it out to our sales organization too. It now helps every team stay aligned with customer insights and priorities.”
“Seeing how BuildBetter sped things up, it was a no-brainer to roll it out to our sales organization too. It now helps every team stay aligned with customer insights and priorities.”
Anna Szell, Product
Future Vision
BuildBetter as PostHog’s central hub for scalable, strategic product decisions:
Centralizing feedback collection allows PostHog to capture twice the insights, accelerating product development.
Automating previously manual tasks improves collaboration, flexibility, and efficiency across teams.
BuildBetter empowers PostHog to strategically scale, streamline decisions, and deliver outstanding customer experiences.
BuildBetter as PostHog’s central hub for scalable, strategic product decisions:
Centralizing feedback collection allows PostHog to capture twice the insights, accelerating product development.
Automating previously manual tasks improves collaboration, flexibility, and efficiency across teams.
BuildBetter empowers PostHog to strategically scale, streamline decisions, and deliver outstanding customer experiences.
BuildBetter
AI that makes product sense of your data.
The #1 product tool
behind 28,000 teams.
Designed with
in California
BuildBetter
The #1 Product Assistant
behind 28,000 teams.
Artificial intelligence with very real ROI.
Designed with
in California
BuildBetter
The #1 Product Assistant behind 28,000 teams.
Artificial intelligence with very real ROI.
Designed with
in California
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