BuildBetter pricing

Unlimited seats.
Access to what you need.

Choose the tools for your team’s work.
Pay for the context and outcomes you use.

User Interviews
You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.
Morgan Koufos · User InterviewsMore customer stories
BrexPostHogAppFolioTypeformSupabase

Unlimited seats on every plan.

Hobby

A home for your own conversations.

$7.99/mo equivalent

$95.88 billed annually

15,120 credits / year

$0.014 per additional credit

  • BB Chat
  • Recordings and imports
  • Email support
Get started

Starter

Bring your team’s customer feedback together.

$134/mo equivalent

$1,608 billed annually

134,000 credits / year

$0.012 per additional credit

  • Everything in Hobby
  • Signals and Taxonomy
  • Slack and support tickets
  • CRM enrichment
Get started

Explorer

Find the patterns. Share what matters.

$314/mo equivalent

$3,768 billed annually

471,000 credits / year

$0.008 per additional credit

  • Everything in Starter
  • Reports and Clusters
  • Knowledge and Workflows
  • API and MCP access
  • Priority Slack support
Get started
Annual only

Pro

Take customer context all the way to delivery.

$1,440/mo equivalent

$17,280 billed annually

1,728,000 credits / year

$0.008 per additional credit

  • Everything in Explorer
  • Projects, Triage and Prototypes
  • Skills and CLI
  • Health and Lifecycle
  • Custom document templates
Book a demo

Enterprise & Headless

Custom volume, support, and governance.
Use BuildBetter or build on the context.

Need more than Pro? We’ll estimate your credits and agree pricing with you.

SSO, dedicated success, and custom integrations.

Contact us

All prices in USD. Annual plans are billed for the year. Pro is available annually only. Product access varies by plan.

See the full plan comparison

Included features for Explorer. Choose another plan to compare.

Capture

Included
Included

Understand

Included

Organize

Included

Build

From Pro
From Pro
From Pro
From Pro
From Pro

Customer Success

From Pro
From Pro
From Pro
From Pro
From Pro

Platform, support & governance

Email support
Included
Custom bot branding
Included
Slack priority support
Included
Advanced CRM implementation
From Pro
Custom SSO / SAML
From Enterprise
Advanced privacy agreements
From Enterprise
Company-wide onboarding
From Enterprise
Dedicated success team
From Enterprise
Bulk retroactive import
From Enterprise
Custom integrations
From Enterprise
Admin controls
From Enterprise
Custom DPAs, MSAs & BAAs
From Enterprise

Startup or nonprofit? Apply for a discounted rate →

How usage works

Credits for context.
Credits for work done.

Processing calls, tickets, and documents uses credits. BoB’s approved actions use credits too. His background reading and reasoning are free.

Understand credits

Customer evidence

Brex
Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.
James WallisBrexRead their story

Bring the tools you have.

Connect your calls, CRM, support, documents, and projects.

Explore integrations

Frequently asked questions.

Working through your own numbers? Let’s talk.

How do I choose the right plan?

Start with the work you need to do, then check how much data you expect to process.

  • Hobby: record, import, and ask questions about your conversations.
  • Starter: bring calls, tickets, and Slack feedback together with Signals, Taxonomy, and CRM context.
  • Explorer: turn that feedback into Reports and Clusters, organize Knowledge, and run Workflows. API and MCP access are included.
  • Pro: take the work into Projects, Triage, Prototypes, and Skills, with Health, Lifecycle, and custom document templates.

Need more volume, SSO, or a custom rollout? Talk to us about Enterprise. You can also see the full plan comparison.

What are credits, and what uses them?

Credits measure usage. Your subscription includes a credit allowance and access to the features in your plan. Processing calls, tickets, and documents uses credits; the work you approve from BoB uses credits too.

Standard recording processing uses 520 credits per hour, and a text thread or ticket uses 32 credits. Other sources and actions have their own costs. See how credits work.

How many credits will my team need?

Start with your monthly recording hours and the number of tickets or text threads you process. For example, 20 recording hours and 200 tickets use 16,800 credits per month, or 201,600 over a year at the same volume.

That covers those processing costs. Leave room for documents, other sources, historical imports, and approved BoB actions. Estimate your usage to compare allowances, then choose a plan that also includes the features you need.

Do unused credits roll over?

Included credits expire at the end of their allowance period. Monthly credits do not carry into the next month. Annual plans give you a pool to use across the year, so a quieter month leaves more available later in that same year; unused credits do not carry into the next annual period.

Extra and promotional credits can have their own expiry dates, shown in Billing. For Enterprise, your agreement sets the credit period and terms.

What happens if I use more credits than my plan includes?

Additional usage is charged at your plan’s additional-credit rate, shown on the plan cards. You can add credits in Billing or configure auto-recharge. If your balance runs out or you reach a usage limit, affected work can pause until you add credits or adjust the limit.

If you expect to use more than Pro’s 1,728,000 annual credits, contact us for a volume estimate and pricing.

Can I track usage and control spending?

Yes. Billing shows your usage, remaining credits, and expiry dates. You can configure alerts at 70%, 90%, and 100% usage and choose who receives them.

Use Billing → Quotas to set usage limits. If you enable auto-recharge, you can set a balance threshold and a monthly recharge spending cap. That cap applies to automatic top-ups; quotas control usage.

When do I pay for BoB’s work?

BoB’s background reading and reasoning are free. When he proposes an action, you see the work and its credit cost before approving it. Approved actions use credits; processing the calls, tickets, and documents he draws from is billed separately.

See how BoB works, or read why we built him this way.

Do I pay for each person? Does every plan include every feature?

Every plan includes unlimited seats. Adding teammates does not add a seat fee. Your team shares the plan’s credit allowance, and the work they do can use credits.

Feature access varies by plan. Choose the tools your team needs using the full plan comparison.

What’s the difference between monthly and annual billing?

Hobby, Starter, and Explorer offer monthly or annual billing. Monthly plans are billed each month with a monthly credit allowance. Annual plans are paid for the year and give you a yearly credit pool.

Pro is annual-only: $17,280 billed annually with 1,728,000 credits for the year. The $1,440/month shown on its card is a comparison figure, not a monthly payment option. Enterprise billing is agreed with our team.

Can I change my plan or cancel?

You can upgrade during your subscription, with prorated billing shown before you confirm. Downgrades take effect at the next billing cycle. To stop renewal, cancel through your account settings or contact support.

For Enterprise agreements, contact your account representative about the change and the terms in your contract. Read the subscription terms.

Can my own tools and agents use BuildBetter’s context?

Yes. API and MCP access start with Explorer; Skills and CLI access are included in Pro. These let your software and agents work with the context in BuildBetter.

For a custom interface or larger deployment, explore the platform and Headless or talk to us about access and volume.

Do you offer startup or nonprofit pricing?

Yes. Apply for a discounted rate and tell us about your organization. We’ll review your application and help you find an option that fits.

Let’s find what fits.

Just a friendly hello. Bring your questions.

Book a demo

Reviewing the redesign? Browse the complete previous pricing page.