Hobby
A home for your own conversations.
$7.99/mo equivalent
$95.88 billed annually
15,120 credits / year
$0.014 per additional credit
- BB Chat
- Recordings and imports
- Email support
BuildBetter pricing
Choose the tools for your team’s work.
Pay for the context and outcomes you use.
“You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.”
Unlimited seats on every plan.
A home for your own conversations.
$7.99/mo equivalent
$95.88 billed annually
15,120 credits / year
$0.014 per additional credit
Bring your team’s customer feedback together.
$134/mo equivalent
$1,608 billed annually
134,000 credits / year
$0.012 per additional credit
Find the patterns. Share what matters.
$314/mo equivalent
$3,768 billed annually
471,000 credits / year
$0.008 per additional credit
Take customer context all the way to delivery.
$1,440/mo equivalent
$17,280 billed annually
1,728,000 credits / year
$0.008 per additional credit
Custom volume, support, and governance.
Use BuildBetter or build on the context.
Need more than Pro? We’ll estimate your credits and agree pricing with you.
SSO, dedicated success, and custom integrations.
All prices in USD. Annual plans are billed for the year. Pro is available annually only. Product access varies by plan.
Included features for Explorer. Choose another plan to compare.
| Included in your plan | Hobby | Starter | Explorer | ProAnnual only | Enterprise |
|---|---|---|---|---|---|
| Capture | |||||
| Recordings & transcription | Included | Included | Included | Included | Included |
| Import (CSV, docs, calls) | Included | Included | Included | Included | Included |
| CSV & adhoc feedback | Included | Included | Included | Included | Included |
| Slack ingestion | Not included | Included | Included | Included | Included |
| Tickets & conversations | Not included | Included | Included | Included | Included |
| CRM sync & enrichment | Not included | Included | Included | Included | Included |
| Integrations | Not included | Included | Included | Included | Included |
| REST API | Not included | Not included | Included | Included | Included |
| Understand | |||||
| BB Agent (chat) | Included | Included | Included | Included | Included |
| Signals & AI extractions | Not included | Included | Included | Included | Included |
| Explore & saved searches | Not included | Included | Included | Included | Included |
| Custom context | Not included | Not included | Included | Included | Included |
| Broad Research | Not included | Not included | Included | Included | Included |
| Clusters & dashboards | Not included | Not included | Included | Included | Included |
| Reports & digests | Not included | Not included | Included | Included | Included |
| MCP access | Not included | Not included | Included | Included | Included |
| Organize | |||||
| Taxonomy | Not included | Included | Included | Included | Included |
| Knowledge base | Not included | Not included | Included | Included | Included |
| Workflows & automations | Not included | Not included | Included | Included | Included |
| Document generation | Not included | Not included | Included | Included | Included |
| Create Linear & Jira issues | Not included | Not included | Included | Included | Included |
| Synthetic Personas | Not included | Not included | Not included | Included | Included |
| Build | |||||
| Triage | Not included | Not included | Not included | Included | Included |
| Projects | Not included | Not included | Not included | Included | Included |
| Prototyping | Not included | Not included | Not included | Included | Included |
| Tracked Objects | Not included | Not included | Not included | Included | Included |
| Skills | Not included | Not included | Not included | Included | Included |
| ZeroShot CLI | Not included | Not included | Not included | Included | Included |
| Customer Success | |||||
| Health scores & renewals | Not included | Not included | Not included | Included | Included |
| Convert | Not included | Not included | Not included | Included | Included |
| Contracts | Not included | Not included | Not included | Included | Included |
| Pipeline | Not included | Not included | Not included | Included | Included |
| Re-engage | Not included | Not included | Not included | Included | Included |
| Releases | Not included | Not included | Not included | Included | Included |
| Platform, support & governance | |||||
| Email support | Included | Included | Included | Included | Included |
| All integrations | Not included | Not included | Included | Included | Included |
| Custom bot branding | Not included | Not included | Included | Included | Included |
| Custom taxonomy | Not included | Not included | Included | Included | Included |
| People enrichment | Not included | Not included | Included | Included | Included |
| Download signals | Not included | Not included | Included | Included | Included |
| Slack priority support | Not included | Not included | Included | Included | Included |
| Custom document templates | Not included | Not included | Not included | Included | Included |
| Advanced CRM implementation | Not included | Not included | Not included | Included | Included |
| Custom SSO / SAML | Not included | Not included | Not included | Not included | Included |
| Advanced privacy agreements | Not included | Not included | Not included | Not included | Included |
| Company-wide onboarding | Not included | Not included | Not included | Not included | Included |
| Dedicated success team | Not included | Not included | Not included | Not included | Included |
| Bulk retroactive import | Not included | Not included | Not included | Not included | Included |
| Custom integrations | Not included | Not included | Not included | Not included | Included |
| Admin controls | Not included | Not included | Not included | Not included | Included |
| Custom DPAs, MSAs & BAAs | Not included | Not included | Not included | Not included | Included |
Startup or nonprofit? Apply for a discounted rate →
How usage works
Processing calls, tickets, and documents uses credits. BoB’s approved actions use credits too. His background reading and reasoning are free.
Understand creditsCustomer evidence
“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
See our security, privacy, and compliance documentation.
Visit the trust centerConnect your calls, CRM, support, documents, and projects.
Explore integrationsWhy we chose usage-based pricing and unlimited seats.
Read our pricing philosophyWorking through your own numbers? Let’s talk.
Start with the work you need to do, then check how much data you expect to process.
Need more volume, SSO, or a custom rollout? Talk to us about Enterprise. You can also see the full plan comparison.
Credits measure usage. Your subscription includes a credit allowance and access to the features in your plan. Processing calls, tickets, and documents uses credits; the work you approve from BoB uses credits too.
Standard recording processing uses 520 credits per hour, and a text thread or ticket uses 32 credits. Other sources and actions have their own costs. See how credits work.
Start with your monthly recording hours and the number of tickets or text threads you process. For example, 20 recording hours and 200 tickets use 16,800 credits per month, or 201,600 over a year at the same volume.
That covers those processing costs. Leave room for documents, other sources, historical imports, and approved BoB actions. Estimate your usage to compare allowances, then choose a plan that also includes the features you need.
Included credits expire at the end of their allowance period. Monthly credits do not carry into the next month. Annual plans give you a pool to use across the year, so a quieter month leaves more available later in that same year; unused credits do not carry into the next annual period.
Extra and promotional credits can have their own expiry dates, shown in Billing. For Enterprise, your agreement sets the credit period and terms.
Additional usage is charged at your plan’s additional-credit rate, shown on the plan cards. You can add credits in Billing or configure auto-recharge. If your balance runs out or you reach a usage limit, affected work can pause until you add credits or adjust the limit.
If you expect to use more than Pro’s 1,728,000 annual credits, contact us for a volume estimate and pricing.
Yes. Billing shows your usage, remaining credits, and expiry dates. You can configure alerts at 70%, 90%, and 100% usage and choose who receives them.
Use Billing → Quotas to set usage limits. If you enable auto-recharge, you can set a balance threshold and a monthly recharge spending cap. That cap applies to automatic top-ups; quotas control usage.
BoB’s background reading and reasoning are free. When he proposes an action, you see the work and its credit cost before approving it. Approved actions use credits; processing the calls, tickets, and documents he draws from is billed separately.
Every plan includes unlimited seats. Adding teammates does not add a seat fee. Your team shares the plan’s credit allowance, and the work they do can use credits.
Feature access varies by plan. Choose the tools your team needs using the full plan comparison.
Hobby, Starter, and Explorer offer monthly or annual billing. Monthly plans are billed each month with a monthly credit allowance. Annual plans are paid for the year and give you a yearly credit pool.
Pro is annual-only: $17,280 billed annually with 1,728,000 credits for the year. The $1,440/month shown on its card is a comparison figure, not a monthly payment option. Enterprise billing is agreed with our team.
You can upgrade during your subscription, with prorated billing shown before you confirm. Downgrades take effect at the next billing cycle. To stop renewal, cancel through your account settings or contact support.
For Enterprise agreements, contact your account representative about the change and the terms in your contract. Read the subscription terms.
Yes. API and MCP access start with Explorer; Skills and CLI access are included in Pro. These let your software and agents work with the context in BuildBetter.
For a custom interface or larger deployment, explore the platform and Headless or talk to us about access and volume.
Yes. Apply for a discounted rate and tell us about your organization. We’ll review your application and help you find an option that fits.
Just a friendly hello. Bring your questions.
Book a demoReviewing the redesign? Browse the complete previous pricing page.