Lesson 108 · Build with customers
Which version of a screen works better for my audience?
Choose a screen and audience. Compare persona feedback.
You’ll be able to
- Choose a screen and audience
- Compare persona feedback
- Promote a version deliberately
Read the docs
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Transcript
You can now compare screen ideas with feedback from synthetic personas.
Open Personas, choose Studies, then Design, and start a New design review.
Give the project a name and describe what you want to learn in Objective.
Choose the captured screen you want to review. You can return to Studio if you still need a source.
Pick an existing panel or the personas whose perspective you want.
Continue to review, then Review asks those personas to critique the screen.
Read Top friction, Suggested changes and the individual responses behind the summary.
Generate creates alternatives. Iterate reviews, generates from feedback and reviews again. Refine uses completed feedback.
Tag the version you prefer as the winner. Replacing the main prototype is a separate confirmation. Check important decisions with real customers.
Next up, see how people use your product with screens, flows and sessions.
