How AppFolio Accelerated Research Sharing and Scaled Insights Across Teams
AppFolio's Product Ops team uses BuildBetter to centralize qualitative data, accelerate insight creation, and scale research sharing across teams. They leveraged a searchable repository, AI summaries, and highlights to move faster from raw conversations to decisions. Engagement and enthusiasm were strong from onboarding, with users expressing excitement and appreciation for the setup and collaboration, which accelerated adoption momentum.
“BuildBetter lets us move from raw conversations to decisions faster than ever. Our stakeholders can now access insights without waiting for handoffs.”
Product Ops Team, AppFolio
The Challenge
AppFolio needed to scale insights efficiently by centralizing notes from more meetings and making them instantly searchable without slowing teams down. They needed to enable broad distribution, allowing non-users to consume summaries and decisions quickly, and streamline user onboarding to educate new users efficiently and maintain velocity as adoption grew. Product Ops wanted a persistent repository to fuel ongoing analysis and storytelling—not just one-off notes. Teams planned to share recordings and summaries widely, driving the need for easy, governed distribution.
The Solution
AppFolio implemented BuildBetter with clear workspace guidance to eliminate access friction and get teams into the right workspace for signals and reports. Shareable summaries for non-users streamlined external consumption to speed up circulation of insights and enabled broader stakeholder access to recordings. Structured folders and documented workflows helped teams ramp quickly and stay consistent. Early excitement from users created momentum to expand usage and formalize best practices.
The Results
Researchers now move from call to summary to highlight quickly, enabling teams to make decisions sooner. Stakeholders outside BuildBetter can access key takeaways via shareable summaries, broadening the audience for research. Positive onboarding momentum and appreciation supported faster adoption across the pilot group and into expansion. As usage grew, AppFolio broadened access and sharing, increasing the reach of insights. Looking ahead, the team plans to standardize enablement with education resources and best-practice templates to compress time-to-first-insight for new teams, and institutionalize research ROI through consistent sharing and repeatable highlights.
What they're saying
“The centralized repository and AI summaries have transformed how we share research. We're seeing 2-3x faster research sharing across the organization.”
Product Ops Team, AppFolio
“Early excitement from users created momentum to expand usage and formalize best practices. BuildBetter is becoming our persistent repository for ongoing analysis and storytelling.”
Product Ops Team, AppFolio
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