PRODUCT

CRM + Enrichment

Sync your CRM data and automatically enrich customer profiles with public information. Know who you're talking to before every call.

See it in action

CRM Sync

Two-way sync with Salesforce, HubSpot, and more.

Auto-Enrichment

Automatically enrich contacts with public data.

Company Data

Pull company info, size, industry, and funding.

Contact Intel

Get LinkedIn profiles, roles, and seniority.

Real-time Updates

Keep data fresh with automatic updates.

Deep Integration

Connect insights back to your CRM records.

PROCESS

How it works

Connect your CRM once and let BuildBetter handle the rest.
Every contact and company gets enriched automatically.

Connect your
CRM

One-click integration with Salesforce, HubSpot, and other major CRMs.

Auto-enrich
contacts

We pull public data for every contact and company in your CRM.

Sync insights
back

Call summaries and insights flow back to your CRM automatically.

DATA

What we enrich

Two sources of enrichment working together: import any property from your CRM,
and let BuildBetter automatically fill in the gaps with publicly available data.

Your CRM properties

Import any field from your CRM — standard or custom. Select exactly which properties you want synced to BuildBetter. If it’s in your CRM, you can bring it in.

Deal StageAccount OwnerARRRenewal DateLead SourceIndustryCompany SizeContact RoleCustom FieldsTagsLifecycle StageTerritory+ Any custom field

BuildBetter enrichment

Missing data in your CRM? BuildBetter automatically finds publicly available information and fills in the blanks — no manual research needed.

Company SizeEmployee count and growth trends

IndustrySector classification and sub-industries

FundingInvestment rounds and total raised

Tech StackTechnologies and tools in use

Contact RolesJob titles and department mapping

Social ProfilesLinkedIn, Twitter, and more

INTEGRATIONS

CRM Integrations

Connect with the CRM you already use.
Two-way sync keeps everything in sync.

Salesforce

HubSpot

Pipedrive

Zoho CRM

Copper

What’s next

Signals

Enriched CRM data powers better signal analysis

Explore Signals

Ticket Analysis

Connect ticket patterns to account context

See Use Case

Get a complete picture
of every interaction

Stop scrambling to research prospects before meetings. BuildBetter automatically pulls company info, funding status, tech stack, and contact details - so you can walk into every call prepared.