A customer-led workflow
Transform every sales call into a coaching opportunity with AI-powered insights and actionable feedback. Scale what top performers do, ramp new reps faster, and give every rep a self-coaching system they can use without a manager.
Customer evidence
“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
Start with the account history and original conversation. Use that context to prepare the next step, then share what was agreed with the team delivering it.
01
Every sales call is automatically scored on key behaviors — talk-to-listen ratio, questions asked, objection handling, closing attempts, and sentiment tracking. No manual review required to get consistent data on every rep.
02
AI identifies specific moments in calls that are worth reviewing — a missed objection, a strong discovery question, a weak close, or an excellent rapport-building exchange — with exact timestamps so you can jump straight to the relevant clip.
03
Monitor individual and team progress across weeks and months. Track whether coaching is actually changing behavior and tie specific skill improvements to changes in close rate and pipeline metrics.
04
Capture winning talk tracks, great objection handling moments, and exemplary discovery calls into a shared collection. New reps can learn from the team's best examples, not just textbook scenarios.
05
Sales reps without dedicated coaching can build their own playbook from their actual calls. Review objections, identify what's working, track their talk ratio, and systematically improve — no manager required.
06
Query the AI before any call to get recommendations based on similar successful calls in your history. After a call, ask how your performance compared to top performers' approaches for the same type of conversation.
Establish clear, measurable criteria for discovery, presentation, and closing skills. Start with 5–7 key behaviors — question quality, talk time, objection handling, next step clarity — before adding more.
Build a workflow that triggers after each call ends to analyze the transcript, calculate talk-time ratio, count questions asked, identify missed opportunities, and generate a coaching report sent to the manager dashboard.
Review 3–5 calls together as a team. Discuss what 'good' looks like for your specific sales motion, agree on scoring criteria, and create a reference library of gold-standard calls and common mistakes to learn from.
Spend 5 minutes — not 45 — preparing for each 1:1 by querying the AI for a rep's top 3 coaching opportunities with specific examples from the past week. Structure sessions as: metrics review, watch a clip together, practice, set commitments.
Set up automated instant feedback in a '3 Stars & 1 Wish' format, delivered within 5 minutes of call end with specific timestamps linked to relevant training resources.
Share 3–5 call clips — wins and learning moments — as a group, like a sports team reviewing game footage. Document takeaways and build peer learning into the weekly rhythm.
Use performance data to identify each rep's strengths and gaps. Create tailored learning paths with specific call recordings to review, internal best practices, and practice assignments tied to their development areas.
For individual contributors: review the first 3 calls deeply in week 1, use the AI to identify objections and what worked, then iterate by applying those learnings in the next set of calls. Build and update your playbook weekly.
Track coaching ROI by measuring rep performance pre- and post-coaching sprints. Show leadership the connection between behavior change adoption and quota attainment to justify the program investment.
Bring a real question. We’ll walk through the context and the next step together.
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