A customer-led workflow
Transform every sales conversation into actionable intelligence that drives deals forward. Automatically capture and analyze every customer interaction to spot buying signals, identify risks, and know exactly when and how to engage stakeholders.
Customer evidence
“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
Start with the account history and original conversation. Use that context to prepare the next step, then share what was agreed with the team delivering it.
01
Identify buying signals, objections, and competitive mentions in real-time across every call. BuildBetter extracts 35+ signal types — from feature requests and budget discussions to competitor mentions and action items — without any configuration.
02
Track who's involved in a deal, their influence level, and how their sentiment shifts throughout the sales cycle. Know which stakeholders are engaged, which are going dark, and where you need to expand your relationships.
03
Get proactive alerts when deals show signs of stalling, when key contacts go silent, or when competitive threats emerge. Address risks while there's still time to recover instead of discovering them at forecast review.
04
Automatically update Salesforce with call insights, next steps, and contact activity. Eliminate manual data entry while keeping your pipeline data fresh and accurate enough to trust in forecasting.
05
Before every call, query the AI Assistant to surface everything BuildBetter knows about the account — prior concerns raised, stakeholder sentiment, competitive mentions, and the commitments made in previous conversations.
06
When a competitor is mentioned, BuildBetter flags it instantly and surfaces relevant battle card content. Track which competitors appear most frequently and analyze the patterns behind your wins and losses against each one.
Enable the BuildBetter bot for Zoom, Teams, or Google Meet. Configure recording rules to auto-join all external calls so 100% of prospect conversations are captured.
Review the 35+ signal types BuildBetter extracts automatically — objections, competitive mentions, buying signals, action items, and more. Filter your Signals view by type to see what's already been captured.
Authenticate with Salesforce, map BuildBetter fields to Opportunity fields, and enable bi-directional sync. Test with a real call to confirm contacts and activities sync correctly.
Use the Clustering section to create a real-time view of deal activity — signal volume over time, sentiment trends, recent objections, and key customer quotes filtered by company and signal type.
Create workflows to auto-file sales calls into folders, tag competitive conversations, and send call summaries to your CRM or Slack. Single-action automations that run without manual intervention.
Create per-deal collections grouping all related calls, documents, and competitive intelligence. Share curated views with internal account teams and external champions as needed.
Import all contacts from Salesforce and track engagement frequency and sentiment by person. Use the AI Assistant to surface which stakeholders are underengaged and need attention.
Track every competitor mention across all calls, generate battle cards from real objections heard in lost deals, and run quarterly win/loss analysis to update your sales playbooks.
Track sentiment trends throughout deal cycles, correlate them with historical close rates, and flag deals showing declining engagement before they slip from your committed forecast.
Bring a real question. We’ll walk through the context and the next step together.
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