A customer-led workflow

Turn Spreadsheet Feedback into Roadmap Priorities

You have feedback in surveys and spreadsheets—turn it into a prioritized roadmap in 1 hour

Customer evidence

PostHog
BuildBetter is becoming our go-to tool for strategic planning.
Anna SzellPostHogRead their story

From the request to the reason behind it.

Bring customer feedback together, inspect the source, and carry the evidence into the decision. The example interface below shows how your team can work with that context.

BuildBetter interface supporting Turn Spreadsheet Feedback into Roadmap Priorities
Product example. Inspect findings alongside their customer and source context.

Put it to work.

01

Bulk CSV Import

Import 100–1,000 feedback items from any CSV source—Google Sheets, Typeform, SurveyMonkey, NPS tools, or custom spreadsheets—in minutes.

02

Automatic Signal Extraction

AI reads every row and pulls out structured signals: problems, feature requests, praise, and questions—no manual tagging required.

03

Theme Clustering

Automatically surface the top 5–10 themes across all feedback, grouping semantically similar responses even when worded completely differently.

04

Prioritization Matrix

Rank themes by frequency, sentiment severity, and customer segment to generate a data-backed roadmap you can share with your team immediately.

A practical place to start.

Prepare Your Data — 15 minutes
  1. Export to CSV

    Export your feedback from Google Sheets, Typeform, SurveyMonkey, or any NPS/CSAT tool to CSV format. Save it somewhere accessible.

  2. Check Your Columns

    Confirm you have a feedback text column (could be named 'Response', 'Comment', 'Feedback', etc.). Optional but helpful: customer name, date, company, user type, and rating.

  3. Quick Cleanup

    Remove completely empty rows and merge any multi-line responses. Don't obsess over perfection—BuildBetter handles messy data well.

Import to BuildBetter — 10 minutes
  1. Upload Your CSV

    Click Upload in the top right, select Import Text Data or CSV Upload, then drag-and-drop your file. BuildBetter starts processing immediately.

  2. Map Your Columns

    Map your feedback text column to Content/Message, and optionally map author, date, company, and any metadata columns like NPS score or user segment.

  3. Let It Process

    BuildBetter processes each row, extracts signals, identifies sentiment, and categorizes by theme. Takes 5–15 minutes for 100–500 items—you can navigate away while it runs.

Explore and Prioritize — 35 minutes
  1. Review Signals and Find Top Problems

    Go to Signals, filter by type (Problem, Feature Request, Praise), and scroll for patterns. Look for issues mentioned by 3+ people independently—those are real, not one-offs.

  2. Ask AI to Find Themes

    Use Chat to ask: 'What are the top 5 most common problems in this feedback? Group similar issues together.' You'll get a ranked list with representative quotes in seconds.

  3. Build a Prioritization Matrix

    Ask Chat: 'Create a prioritization matrix. For each major problem, tell me how many people mentioned it, how frustrated they are, and your recommended priority.' Export as a shareable product brief.

Keep the workflow useful
  • Start with your largest feedback source first—most teams get 80% of insights from their top 2–3 sources
  • Import all feedback sources (NPS, support, forms) and tag by source so you can segment and compare
  • Look for problems mentioned by 3+ customers independently—frequency across independent reporters signals real need
  • Make tracking a monthly habit: import new feedback, check if earlier complaints are declining, and validate your roadmap

Keep exploring.

Your feedback spreadsheet is a goldmine. Ready to mine it?

Bring a real question. We’ll walk through the context and the next step together.

Book a demo