Playbooks & daily workflow

The CSM’s day, already prioritized.

Tasks ranked by risk and opportunity, QBRs assembled from live data, expansion signals pulled straight out of call recordings, and follow-ups that close themselves.

The QBR writes its own first draft.

Partially shipped

QBR prep is hours of pulling metrics into a template, and the conversation still ends up being about usage stats instead of strategy.

Templates populate with live adoption data and highlight where an account is short of the ideal state for its specific use case — turning the meeting into a maturity conversation.

Tell them you shipped it.

A customer asks for something, engineering ships it eight months later, and nobody ever tells the customer who asked.

Shipped work is matched back to the customers who requested it, and the follow-up drafts itself — sendable by email, to the original Slack channel, or as a direct message.

A release matches its requesters and produces per-customer follow-ups ready to send.

Sentiment stops living inside the CS team.

Survey scores and qualitative feedback sit in a tool that only the CS team opens, so product and sales never see them.

Feedback and scores route automatically into the channels where the rest of the company already works.

A submitted response posts to its designated channel, formatted, in real time.

One plan for adoption and growth.

Partially shipped

CSMs keep an adoption plan, account managers keep a growth plan, and the two are maintained in separate documents that fall out of date.

Both tracks live in one plan that updates itself from live data, so the exec summary is current without anyone refreshing it.

Know where the next deal is hiding.

Building expansion pipeline means guessing which accounts are ready, based on whoever you spoke to most recently.

Conversation signals — a mentioned pain point, a new team, a new use case — turn into prioritized, concrete next actions.

A conversation trigger surfaces a recommended pipeline action against a named account.

Inherit an account without inheriting the confusion.

Taking over an account means reading a year of notes, and asking the customer questions they have already answered twice.

A handover brief assembles the account history and suggests talk tracks for the first conversation.

A single brief covers the account’s history and how to open the first call.

One screen instead of six tabs.

Before every call, someone assembles health, revenue, recent activity, and sentiment from four different systems.

One account view pulls all of it together, continuously, so the prep work is already done.

A single view carries health, revenue, recent activity, and sentiment for one account.

The expansion signal was in the recording.

A customer mentions a new team or a new use case mid-call, it lands in someone’s notes, and nothing happens until the next scheduled check-in.

Recordings are parsed for expansion triggers and the moment itself is surfaced and routed to whoever owns the account.

A mentioned new use case becomes a flagged opportunity with the source moment attached.

Hold every account to its own bar.

Success looks different per account, but alerting is generic — so a customer quietly falling short of their own targets goes unnoticed.

Set per-account goals — usage cadence, feature adoption, integrations live — and get alerted when an account drifts from its own baseline.

An account misses its custom target and the owner is alerted with the specific miss named.

The product behind it